Create Children’s Book Flyers for More Sales

Think children’s book flyers sounds a bit of an out-dated? When you release your new book, you’ll need to get word out. And while there are many new avenues you can use to promote your book, it’s a good idea to keep some of the old-school favourites such as flyers.

Children’s book flyers can be used online as an image to promote your new release. You can also print the flyers and post them out to schools, libraries and bookstores. The trouble is, once you start designing, it can be hard to work out how to layout your flyer. Hopefully, this post will help.

Step 1:

Download your free flyer template. This is a layout just to give you an idea on one way to position your images and text. It will also help limit your yearning to put in too much information. Remember, a flyer is for a novel, it doesn’t have to be a novel.

Children's book flyers for sales

Step 2:

Let’s fill it in with your upcoming book details! I’m going to give examples based on my upcoming guide for young writers (my market target for this example is teachers).


Make it short, catchy, shocking, intriguing or related to a current buzz. What could connect readers with your book? Don’t be generic with terms like ‘book launch’ or ‘new book’. For my upcoming young writer’s guide, I’d be using the heading:



What does the book offer, or what problem can it solve?

Improve students’ grades with this complete workshop

When and Where

If this is for a book launch, put in your venue details, but if it’s about a new release, just details about the locality of the author and the release date. Consumers, especially schools, will want to know the publication is current.

Queensland release, January 2018

Book Blurb

Keep it short! One or two brief and punchy paragraphs about the book. If this is for a fiction book, you can use your back blurb (which should also be VERY short). No, the reader does not need to know that your characters once crossed paths in a diner, but at the time were both involved with other people, one of those other people having commitment issues due to abuse as a child because their mother had a drinking problem and their father was distant… NO. Just no. Write it short, then shorten it. A lot of authors, especially Indie authors, sabotage their book’s success by rambling on in the blurb. For non-fiction, an overview of what the book offers.

Students will love the fun activities and tips to bring out their most amazing descriptions and story ideas. They’ll be begging to write more creative pieces with this method that takes them from basic to master storyteller… and every lesson is planned for you!


Preferably testimonials, but if that is not available you can choose the best line from your book.

Thank you, my students are now writing at a much higher level, they’re even winning literary competitions!

Author Bio

You don’t need to say much here, keep it short and relevant to the book.

Charmaine Clancy is the best-selling author of humorous adventures. She also teaches and designs lessons for High School Literacy and presents writing workshops for students, teachers and writers.

Call to Action

Tell the reader exactly what you want them to do.

Order your class set today!

Product Details

Include ISBN, page count, product type (hardcover, paperback, ebook) and price. Also include any special discounts for bulk buys.

Clear Instruction

If orders are online, provide the link directly to the order page, or include a form if orders are via mail. Do not send people to your homepage of your website, send them to the purchase page.

Contact Details

Keep with the theme of minimal. How would you prefer your clients to contact you? Use your publishing house name and an email or phone number. Don’t list every link you have (like Facebook, Twitter, Skype, etc).

Hot Doggy Digital Press –

Okay, I hope this post helps you to promote your next event or book with a snazzy flyer!

Self-Publishing Panel – with Avril Sabine and Charmaine Clancy

At the recent Ipswich Story Arts Festival, I had the pleasure of co-presenting a panel discussion with a good writing friend, Avril Sabine, on the topic of self-publishing.

Avril and I first met attending a ‘Year of the Novel’ workshop at the Queensland Writer’s Centre. We were two keen writers with piles of manuscripts, uncertain about what to do next. Once we had both secured traditional publishing interest in our works, we each came to the decision that we’d like to progress down the path of self-publishing. The panel gave us an opportunity to share our experiences, mistakes and advice.

Here’s some of the points raised in the panel discussion:


Self-publishing will not suit everyone. You need to weigh up all your options and which best suits your goals. There are many great traditional publishing houses in Australia and some of the smaller ones are often taking submissions. However, if your goal is to create works for your audience and be highly interactive with them, then self-publishing might appeal to you. It’s a lot of work, but it is very rewarding.


Perhaps you’ve successfully published a couple of books, but how do you keep momentum with sales? My key advice on this topic is to see each story as multiple streams of income. A book is not just a book. It can be an ebook, audiobook, app, game, video and more. And what about foreign rights? My books are being produced as audiobooks by Catnip Sound Studio. You could publish your book in Spanish or German! A book can also be used to create merchandise, like t-shirts, bags, notebooks and more.

Most of all, don’t stop writing! The best way to scale up is to keep the books coming out.


Once your manuscript is ready to turn into a book, you’ll need to think about who should format and prepare your documents. Your book cover is one of the most important features of your product. It’s the first thing potential readers will see and it will help them decide if they want to know more about your book. Go professional, your cover is advertising. Unless you have a background in graphic art and understand all the elements of colour, imagery, text style and placement, don’t try to do it yourself. Most homemade covers look unappealing and won’t catch your reader’s attention.

I use Book Cover Cafe as my designer for both interior layout and cover design.

You might also need a different cover design for paperback books and ebooks. Remember, on Amazon and other ebook sites, the book covers are first seen as thumbnail pictures, so you need really big text and high contrast in colour.

Avril recommends using Press Books to create your own layout.

Both Avril and I have heard good things about Vellum for producing professional ebooks and paperbacks, however, neither of us have yet tried to use it. At the end of the day, you just need to decide what you want to try and do yourself, and what you’ll be happy to commission professionals to do for you.


There’s a lot of hype about speedy writing and immediate publishing as a way of building a big list of products. This might work well for some, but you won’t convince me to relax from crafting and redrafting until my book is at a standard that I’m happy with—and I can be pretty darn fussy. Therefore, editing can be a lengthy stage of book production, but it can also be a really fun stage! Both Avril and I agree that rewrites allow for an expansion of your creativity.

The first step in rewrites is your own going over. You rest your manuscript long enough to allow you to read it with a fresh view. Look for any problems with character development, consistency, setting, story structure, etc. A great course that both Avril and I have used is Holly Lisle’s, ‘How to Revise Your Novel‘.

After that, you pass your manuscript over to your close trusted reader. For Stephen King, that’s his wife. They should know that praise does not fix problems with a manuscript. I like my close readers (usually my daughters) to be harsh. You could also use a writing group to critique each other’s work.

The next step is Beta Readers. These should be readers of your genre. I enlist many young people who I meet through writing workshops, or from my email list, or where I teach, to read my children’s books.

Once you take onboard all the advice and feedback and you’ve made the changes you want, send it off to a professional editor. I use the editing service at Book Cover Cafe.


All ready to publish? Avril recommended putting your manuscript through the CreateSpace program, to check the layout and visual appeal of the finished product. Once you’re happy with it, you can send it off to Lightning Source or Ingram for printing. For ebooks, you can upload directly to Amazon, or to go ‘wide’, upload to a site like Pronoun, which will send your ebook to many platforms.


If you’ve just begun your journey to self-publishing, you’ll need to set up your business name and register as a publisher. Everything you need for that is in my booklet, Be Your Own Publisher. You can download it for free, by clicking on the image below:

You can find Avril at, where you’ll also find her many children and YA books that include fantasy and steampunk!

Mystery Themed Task List

How busy is this time of year? I know, it’s crazy, right?

My project list looks a bit like this:

  • Collating and revising works for our first-ever Rainforest Writing Retreat anthology.
  • Drafting an exercise book series on creative writing for kids.
  • Planning out a new website for
  • Promotions for the 2018 Rainforest Writing Retreat.
  • Revisions for ‘The Invisible Kid’ and  ‘Accidental Mystery’.
  • Managing the creation of a new game app.
  • Organising the release of two Audiobooks from my catalogue.
  • Building a tiny house (that’s turning out not so tiny) for my daughter.
  • Teaching and general life stuff.

When things get hectic, I need to write it all down. There is no app that can replace pen and paper when I’ve got this many projects. My weekly PLANNER FOR WRITERS helps, because I designed it to perfectly suit all the creative business projects I run. If it will be useful for you, it’s yours to download free. To manage day to day tasks, I created this writerly task list. You’re welcome to download and use it too (just click on the picture or this link for the PDF). Here’s wishing you a productive week!
free download planner insert task list